Listen to this: The world of elite athlete management

Elite athlete management and the world of race promoters are under discussion in the last two episodes of the Bad Boy Running podcast.


Will Rial of London-based Run-Fast management talks to Jody and David and sheds some light on how athletes earn their money, appearance fees (and their possible decline), time bonuses, how they pick which athlete to enter, how social media is changing things, sponsorship  etc. I felt that it left me with a lot more questions, but it’s a fascinating listen. Let me know what you think.  

Find part 1 here  

Find part 2 here